Have you finally built your app? Time to market your app and introduce it to the digital world.
Wondering why the need for mobile app marketing? Well, many people spend 6-8 months on launching a mobile app but they get nothing more than just seeing the app in play stores. It seems crazy to consume time and money on a business and then do nothing for marketing.
Your app launch is not the end of your business journey. If you want to yield realistic outcomes of all the months of hard work, don't stop here. You need some marketing cues that can assist you to reap real results.
There is a simple reason why mobile app marketing is necessary and why launching an app doesn't get you all the benefits you need: it's surely quite easy to ignore what's not in your control. Implementing new features and changing color themes is something you can do by yourself. But the scenario is flipped when it comes to attracting the attention of the targeted audience. Convince them to sign up, and give feedback may seem out of your control.
What people don't realize is that there are unlimited small tasks that are actually in their control that connect with larger and seemingly impossible mobile app marketing tasks. Regardless, we are going to show you some tips to boost the likelihood of the initial app-launch victory.
You can invite people to use your app even before everybody has seen it. You will get feedback that will help you improve the app before the formal launch.
There would be many links you will send to social media and to your contacts. Except for your website link, all other links will be long which would take so much space in emails. You can use online free tools to shorten links and to clean up space for effective mobile app marketing.
To maintain a powerful website and support portal you need to monitor your app across all channels. You can use tools like Buzzsumo or Appbot to keep an eye on what is said about your app through real-time alerts.
Have a Support System:
Most app creators don't understand that the customer support system is an integral part of marketing. Success is impossible without customer satisfaction. Ensure you read users' feedback and collect their reviews, questions, concerns to resolve them with the help of a skilled team.
This article is brought to you by Nouman Akbar, the owner, and founder of MessageMuse Ltd. Offers SEO, SMM, app development, mobile app marketing, web development, iOS apps, Android apps, hybrid apps, native apps, cross-platform apps, app optimization, App store localization, Google play optimization, web optimization, web design, app design and an array of other services. No compromise on quality. No delay.
Want first place ranking for your app? MessageMuse builds viral mechanics into your app to drive traffic naturally, builds mobile-specific ad networks, and leverages other people's audiences to rank your app on the page No.1.
Need mobile app marketing tips? Contact us. We'd be more than happy to help.
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Tags: Mobile App Marketing